Please use this identifier to cite or link to this item:
https://thuvienso.bvu.edu.vn/handle/TVDHBRVT/16673| Title: | Back to the Future: Using Marketing Basics to Provide Customer Value |
| Other Titles: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Authors: | Nina Krey Patricia Rossi |
| Keywords: | Business and Management |
| Issue Date: | 2018 |
| Publisher: | Springer |
| URI: | http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/16673 |
| Other Identifiers: | 10.1007/978-3-319-66023-3 |
| Appears in Collections: | Business and Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 978-3-319-66023-3.pdf | 17,28 MB | Adobe PDF |  Sign in to read |
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