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Title: An introduction to Business Research Methods - eBooks and textbooks from
Authors: Greener, Sue
Martelli, Joe
Keywords: Business research methods
Phương pháp nghiên cứu kinh doanh
Issue Date: 2015
Citation: 2nd edition
Abstract: This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical concepts in straightforward language and offers practical strategies for dealing with the challenges of conducting business research.
Description: 137 Pages
ISBN: 9788740308204
Appears in Collections:Elementary statistics (

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