Please use this identifier to cite or link to this item:
http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/14826| Title: | Essentials of marketing |
| Authors: | Blythe, Jim |
| Keywords: | Marketing. |
| Issue Date: | 2005 |
| Publisher: | Prentice Hall |
| Abstract: | An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. |
| URI: | http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/14826 |
| ISBN: | 0273693581 |
| Appears in Collections: | Quản trị Marketing và tổ chức sự kiện |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Essentials-of-Marketing.pdf | 5,63 MB | Adobe PDF | Sign in to read |
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