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Title: EMarketing: The essential guide to online marketing
Authors: Stokes, Rob
Keywords: Marketing
Issue Date: 2008
Publisher: Quirk eMarketing
Abstract: Marketing is about conversations, and the Internet has become a hub of conversations. The connected nature of the Internet allows us to follow and track these conversations, and provides entry points for all parties. What follows in this book are ways of conversing with potential and existing customers using the Internet.
ISBN: 9780620411356
Appears in Collections:Quản trị Marketing và tổ chức sự kiện

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