Back to the Future: Using Marketing Basics to Provide Customer Value

Please use this identifier to cite or link to this item: https://thuvienso.bvu.edu.vn/handle/TVDHBRVT/16673

Full metadata record

DC Field	Value	Language
dc.contributor.author	Nina Krey
dc.contributor.author	Patricia Rossi
dc.date.accessioned	2018-01-15T12:30:56Z	-
dc.date.available	2018-01-15T12:30:56Z	-
dc.date.issued	2018
dc.identifier	10.1007/978-3-319-66023-3
dc.identifier.uri	http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/16673	-
dc.language.iso	en
dc.publisher	Springer
dc.subject	Business and Management
dc.title	Back to the Future: Using Marketing Basics to Provide Customer Value
dc.title.alternative	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
dc.type	ebook
Appears in Collections:	Business and Management

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