Please use this identifier to cite or link to this item:
https://thuvienso.bvu.edu.vn/handle/TVDHBRVT/14826Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Blythe, Jim | - |
| dc.date.accessioned | 2016-08-10T08:48:36Z | - |
| dc.date.available | 2016-08-10T08:48:36Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.isbn | 0273693581 | - |
| dc.identifier.uri | http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/14826 | - |
| dc.description.abstract | An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Prentice Hall | vi |
| dc.subject | Marketing. | vi |
| dc.title | Essentials of marketing | vi |
| dc.type | Book | vi |
| Appears in Collections: | Quản trị Marketing và tổ chức sự kiện | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Essentials-of-Marketing.pdf | 5,63 MB | Adobe PDF | Sign in to read |
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